Blog

When it comes to building a versatile & functional work capsule wardrobe, Bella has it down pat.  Bella has been a loyal supporter of Primi since the beginning of the...

We recently sat down with Sarah O'Sullivan to chat all things fashion & her capsule wardrobe travel essentials.  1: We love your refined, chic sense of style. How has your...

   "If it doesn't feed your soul, don't worry about it"   Tell us a bit about yourself, what does you day to day look like?  My background is Portuguese,...

We sat down with Melbourne based fashion, beauty & lifestyle creator Molly Smyth, to discuss her style journey over the years & tips to building a versatile capsule wardrobe. Read on for more...

We sat down with Melbourne content creator  known for her genuine, humorous ( & sometimes chaotic) Tiktok GRWM videos to talk all things style and capsule wardrobe. Read on for more. 

At Primi, we believe in forever fits. We encourage our community to take care when laundering and storing their garments.  Learn how to care for all your Primi pieces.