Bella's secret to a functional wardrobe
When it comes to building a versatile & functional work capsule wardrobe, Bella has it down pat. Bella has been a loyal supporter of Primi since the beginning of the brands...
Summer with Sarah ~ Postcards from Europe
We recently sat down with Sarah O'Sullivan to chat all things fashion & her capsule wardrobe travel essentials. 1: We love your refined, chic sense of style. How has your w...
Behind the brand: Find out more about our brand
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In conversation with lifestyle creator Nikita Gavri
"If it doesn't feed your soul, don't worry about it" Tell us a bit about yourself, what does you day to day look like? My background is Portuguese, African, and Indian, so...
A Glimpse into the Capsule Wardrobe of Molly Smyth
We sat down with Melbourne based fashion, beauty & lifestyle creator Molly Smyth, to discuss her style journey over the years & tips to building a versatile capsule war...
Styling Q&A with Mary
We sat down with Melbourne content creator known for her genuine, humorous ( & sometimes chaotic) Tiktok GRWM videos to talk all things style and capsule wardrobe. Read on...