Privacy Policy

Primi Apparel is committed to keeping your personal detail private and have adopted the following policy. We reserve the right to update this Privacy Policy from time to time by posting a new version on this website.  Please check this web page periodically in order to ensure that you are familiar with any changes.

This Privacy Policy applies to all personal information collected by Primi Apparel Pty Ltd.  (ACN 657 639 622 ) Your privacy is very important to us. For that reason, please read the following details carefully and get in contact with us if you have any questions by email at


We may collect personal information from you in the course of your access to the website. In addition, we use cookies to help customise your website experience. If you choose not to accept the cookies, some services may not work as well. 

We collect, hold and disclose personal information to provide you with the best service experience possible on the website and to carry out our business functions and activities and as necessary to provide our services to you. Some provision of personal information is optional. However, if you do not provide us with certain types of personal information, you may be unable to enjoy the full functionality of the website.


The types of personal information we collect will depend on the purposes(s) for which we are collecting it. For example, we may ask for:

  • name;
  • contact details including email address, address and telephone number;
  • marital status and anniversary;
  • date of birth;
  • demographic information such as postcode;
  • credit card or other payment details (if you are buying product from us);
  • preferences and opinions; and
  • any other information requested on this website or otherwise requested by us or provided by you.


Data that have never been labelled with individual identifiers or from which identifiers have been permanently removed, and by means of which no specific individual can be identified. When you visit our website, we automatically record non-identifiable information that your browser sends. This data may include:

  • your computer's IP address;
  • browser type;
  • webpage you were visiting before you came to our website
  • the pages within you visit
  • the time spent on those pages, items, and information searched on our website, access times, dates and other statistics.


  • to create orders, transaction records, agreements for the sale of products or services, accounts, tax invoices or receipts;
  • to communicate with you for any customer service queries
  • to communicate with you, about products and services, competition results, special offers, and events which might interest you;
  • to fulfill your order if you decide to make a purchase from the website. This include submitting payment details
  • to perform research and analysis;
  • for market research and business development including website development and gauging website traffic and trends;
  • to deliver personalised site content to you;
  • for marketing including direct marketing;
  • to run competitions or offer additional benefits to you; and
  • to send you promotional information about third parties that we think may be of interest to you.
  • to comply with laws or regulations or to comply with any directions given by regulators or authorities.


We may obtain information for purposes not listed above in the following circumstances:

  • where specifically authorised by you;
  • where the use is related to one of the primary purposes listed above and where it could reasonably be expected;
  • where it is necessary for us to comply with the law or the lawful direction of a governmental authority or court.

We will not disclose your personal information. In particular, we will not give, lend, rent or sell your personal information to any third party telemarketing, market research organisation or email list building organisation that is likely to on-sell it to other people or organisations. We do not transfer, disclose, process or store your personal information outside of Australia.

Where we disclose your personal information to third parties for these purposes, we will request that they follow this Privacy Policy when handling your personal information.

By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can

You can update your personal information anytime by accessing your account on our website by logging on to your account. If you wish for your personal information to be removed from our database, please contact us.

We may use or disclose your information for the following purposes;

  • assist us in providing products and services you have requested, such as delivery service providers;
  • credit reporting agencies and courts, tribunals and regulatory authorities where customers fail to pay for goods or services provided by us to them;
  • courts, tribunals, regulatory authorities and law enforcement offices as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise or defend our legal rights, and
  • conduct market research and marketing strategy analysis;
  • If you subscribe to receive information from us in the form of a newsletter or emailed updates, or a feed via a social networking service, we will use your contact information to send that information to you from time to time.
  • Fraud prevention. Online merchants such as us occasionally suffer from the fraudulent activities of some shoppers.   We have the right to use the personal information that we collect to verify your identity.
  • At some point in the future, we may decide to sell the assets of our organisation as part of a sale of business.  Our customer or user database would be included in this sale.  We would only sell this database as part of a going concern so that the new owners could continue to provide services to you.  The new owners would also be bound by the terms of this Privacy Policy unless you reach a separate agreement with them.  We would not sell our customer or user database separately from our other assets

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information, and to prevent unauthorised access, modification or disclosure of your personal information.

If you have a concern about your privacy or you have any query on how your personal information is collected or used please contact us using the details above. We will respond to your query or complaint within a reasonable time. If you are not satisfied with our response, you may also contact the Office of the Australian Information Commissioner.

We do not disseminate spam, as we only send information to people who have requested it.  If you have requested information from us in the past, but have now changed your mind, please either:

(a) click on the “unsubscribe” link in any one of our communications; or reply to any of our email messages using the word “unsubscribe” in the heading; or (b)   contact us via email

Further Privacy information can be obtained on the web site of the Australian Information Commissioner, which can be found at: