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59 products
Jenna Crew Neck T-Shirt Powder - Final Sale Jenna Crew Neck T-Shirt Powder - Final Sale
Sale
Jenna Crew Neck T-Shirt Powder - Final Sale
$59.95 $41.95 AUD
final sale
Jenna Crew Neck T-Shirt Black - Final Sale Jenna Crew Neck T-Shirt Black - Final Sale
Sale
Jenna Crew Neck T-Shirt Black - Final Sale
$59.95 $41.95 AUD
final sale
Jenna Crew Neck T-Shirt Pecan - Final Sale Jenna Crew Neck T-Shirt Pecan - Final Sale
Sale
Jenna Crew Neck T-Shirt Pecan - Final Sale
$59.95 $41.95 AUD
womens crew neck tshirt chai Jenna Crew Neck T-Shirt Chai - Final Sale
Sale
Jenna Crew Neck T-Shirt Chai - Final Sale
$59.95 $35.95 AUD
final sale
Bella Bodysuit - Black Bella Bodysuit - Black
Bella Bodysuit - Black
$59.95 AUD
best seller
Bella Bodysuit Grey Marle - Final Sale Bella Bodysuit Grey Marle - Final Sale
Sale
Bella Bodysuit Grey Marle - Final Sale
$59.95 $41.95 AUD
final sale
Bella Bodysuit - Powder Bella Bodysuit - Powder
Bella Bodysuit - Powder
$59.95 AUD
best seller
womens v neck white tshirt v neck white tshirt powder
Sale
Monroe V Neck T-Shirt Powder - Final Sale
$59.95 $41.99 AUD
final sale
Emily Mock Neck Tank Black Emily Mock Neck Tank Black
Emily Mock Neck Tank Black
$59.95 AUD
Emily Mock Neck Long Sleeve Black - Final Sale Emily Mock Neck Long Sleeve Black - Final Sale
Sale
Emily Mock Neck Long Sleeve Black - Final Sale
$74.95 $52.49 AUD
final sale
Carina Classic Long Sleeve - Powder Carina Classic Long Sleeve - Powder
Carina Classic Long Sleeve - Powder
$69.95 AUD
best seller
Clara Classic Womens T-Shirt Black stretch cotton rib
Sale
Clara Classic T-Shirt Black - Final Sale
$54.95 $38.49 AUD
final sale
Clara Classic T-Shirt Powder, womens cotton crew neck t-shirt in white
Sale
Clara Classic T-Shirt Powder - Final Sale
$54.95 $38.49 AUD
final sale
womens ribbed oatmeal t-shirt womens ribbed oatmeal t-shirt
Sale
Clara Classic T-Shirt Oatmeal Marle - Final Sale
$54.95 $38.49 AUD
final sale

Explore the full Primi range, a curated collection of Australian-designed essentials created to simplify everyday dressing. As a small business, we focus on quality over quantity, offering considered staples crafted from premium, breathable fabrics in timeless silhouettes. Every piece is designed with intention, from our best-selling basics to our seasonal favourites, and available in inclusive sizing from XS to 5XL.

Loved by our loyal community, many styles are restocked by demand and made to be worn again and again. These are the foundations of a modern wardrobe, thoughtfully made and easy to live in.