Black Friday Gift With Purchases

We are so excited to offer our community exclusive gift with purchases over our Black Friday period.

  • Spend $120 AUD + and receive a free pair of hoop earrings.
  • Spend 150 AUD + and receive free shipping & hoop earrings.
  • Spend $200 AUD + and receive a free zip tote bag, shipping & hoop earrings.

Please see the below gift with purchase terms:

  • Valid 11.11.26 AEDT, whilst stock lasts
  • Spend is calculated after discounts. Shipping and gift cards don’t count toward the total.
  • Gifts are only available while stocks last. No substitutes, cash or credit if a gift sells out.
  • One of each gift per order. Gifts can’t be exchanged or returned.
  • Free shipping covers standard shipping within Australia only.
  • Primi may change or end this offer at any time. Other exclusions may apply.
  • These terms don’t affect your rights under the Australian Consumer Law.

Let customers speak for us

from 1556 reviews
The comfiest basic!

If you’ve been on the hunt for a good quality basic… get this! I’m usually a size 12 but shorter torso and the L is perfect for me

Jess
Amazing!!!

Such a perfect staple item! The colour is perfect and the quality is top notch! I am obsessed!
Can’t wait to get my hands on more primi!

Niki Kovacs
Great basic !

Excellent basic and great fit! Perfect for everyday wear

Amelia Bonato
Superb quality

Absolutely love the quality of the garments I purchased. I’m a first time buyer and I will continue to purchase from this brand. The fit is true to size and very comfortable to wear.

Amelia Radman
I love the colour

The top is nice and bright.Good quality cotton the washes well.Happy returning customer

Linda Lynch
Excellent Quality - Perfect Basics

I love all my long sleeves and shirts from Primi. Excellent quality and so comfortable!

Camilla Carr
Best wardrobe staples

I have the Carina top in basically every colour and the chocolate brown is a new favourite for me! I'm a size AU8-AU10 in tops and the size small is perfect for me - it's tight enough to be flattering and the stretch of the fabric makes it very comfortable.

Zara Hastie
Luxury

The Jenna top has lived up to its hype! Comfortable and flattering! So much so I jumped straight back online and bought another one!

Kelly Harms
Beautiful quality

First purchase from Primi and I was so impressed, the quality
Is really lovely and just fits so beautifully

Renee Bagdadi
FIVE STARS.

Fabric like butter. Flattering and comfortable fit. Beautiful colour. True to size. This is on constant rotation in my wardrobe.

Alana Murrihy
Best Basic Top i have had.

Heard good reviews about these tops, and bit the bullet during the black Friday sales. Bought this in 3 different colours. Received and WOW. The hype is real. So soft, so comfortable, perfect fit.
Loved these so much I went back and bought another 3 in a different style. If you are thinking about it, just buy them. They won't disappoint.
Thank you so much Primi.

Anna Rocca