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Build your everyday wardrobe with Primi, a collection of elevated essentials designed to simplify daily dressing. Our full range features thoughtfully crafted women’s clothing made from premium, breathable fabrics, offered at accessible price points without compromising on quality.

These are the garments you’ll reach for day after day, whether you're heading to work, running errands, or relaxing at home.

Designed with inclusivity in mind, Primi offers a full size range from XS to 5XL, with flattering fits and timeless silhouettes that suit a wide variety of body shapes.