Collection: All

Explore the full Primi range, a curated collection of Australian-designed essentials created to simplify everyday dressing. As a small business, we focus on quality over quantity, offering considered staples crafted from premium, breathable fabrics in timeless silhouettes. Every piece is designed with intention, from our best-selling basics to our seasonal favourites, and available in inclusive sizing from XS to 5XL.

Loved by our loyal community, many styles are restocked by demand and made to be worn again and again. These are the foundations of a modern wardrobe, thoughtfully made and easy to live in.