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59 products
Clara Classic T-Shirt Pewter Marle - Final Sale Clara Classic T-Shirt Pewter Marle - Final Sale
Sale
Clara Classic T-Shirt Pewter Marle - Final Sale
Regular price $54.95 Sale price $38.49 AUD
final sale
womens white off shoulder long sleeve top Chelsea Off Shoulder Long Sleeve - Powder
Chelsea Off Shoulder Long Sleeve - Powder
Regular price $79.95 AUD
best seller
Carina Classic Long Sleeve - Black Carina Classic Long Sleeve - Black
Carina Classic Long Sleeve - Black
Regular price $69.95 AUD
best seller
Rosie Bodysuit Pecan Rosie Bodysuit Pecan
Rosie Bodysuit Pecan
Regular price $59.95 AUD
best seller
Rosie Bodysuit Chai - Final Sale Rosie Bodysuit Chai - Final Sale
Sale
Rosie Bodysuit Chai - Final Sale
Regular price $54.95 Sale price $32.95 AUD
final sale
Rosie Bodysuit Black Rosie Bodysuit Black
Rosie Bodysuit Black
Regular price $59.95 AUD
best seller
Noelle Racer Tank Washed Black - Final Sale Noelle Racer Tank Washed Black - Final Sale
Sale
Noelle Racer Tank Washed Black - Final Sale
Regular price $49.95 Sale price $34.95 AUD
final sale
Nara Square Neck Tank Powder - Final Sale Nara Square Neck Tank Powder - Final Sale
Sale
Nara Square Neck Tank Powder - Final Sale
Regular price $49.95 Sale price $15.95 AUD
final sale
Nara Square Neck Tank Putty - Final Sale Nara Square Neck Tank Putty - Final Sale
Sale
Nara Square Neck Tank Putty - Final Sale
Regular price $49.95 Sale price $19.95 AUD
final sale
Nara Square Neck Tank Stone Blue - Final Sale Nara Square Neck Tank Stone Blue - Final Sale
Sale
Nara Square Neck Tank Stone Blue - Final Sale
Regular price $49.95 Sale price $15.95 AUD
final sale
Nara Square Neck Tank Washed Black - Final Sale Nara Square Neck Tank Washed Black - Final Sale
Sale
Nara Square Neck Tank Washed Black - Final Sale
Regular price $49.95 Sale price $19.95 AUD
final sale
womens black crew neck long sleeve Jenna Crew Neck Long Sleeve - Black
Jenna Crew Neck Long Sleeve - Black
Regular price $79.95 AUD
best seller
Margot Boat Neck Long Sleeve - Powder Margot Boat Neck Long Sleeve - Powder
Margot Boat Neck Long Sleeve - Powder
Regular price $89.95 AUD
best seller
Margot Boat Neck Long Sleeve - Black Margot Boat Neck Long Sleeve - Black
Margot Boat Neck Long Sleeve - Black
Regular price $89.95 AUD
best seller

Explore the full Primi range, a curated collection of Australian-designed essentials created to simplify everyday dressing. As a small business, we focus on quality over quantity, offering considered staples crafted from premium, breathable fabrics in timeless silhouettes. Every piece is designed with intention, from our best-selling basics to our seasonal favourites, and available in inclusive sizing from XS to 5XL.

Loved by our loyal community, many styles are restocked by demand and made to be worn again and again. These are the foundations of a modern wardrobe, thoughtfully made and easy to live in.