Primi is an Australian owned and operated brand that prides itself in producing high-quality, price pointed everyday wear.

Since its inception, Primi has continuously evolved to provide curated classics that offer the foundation to any wardrobe. With a commitment to functional fashion and style, Primi has become a go-to brand for those seeking reliable everyday essentials.

Committed to inclusivity, Primi takes pride in crafting garments that cater to diverse body shapes, offering sizes from XS to 5XL across its ranges. The brands loyal community is the core of the business and main source of inspiration to designing pieces for all women.

The brand works closely and collaboratively with its makers and is dedicated to sourcing high quality textiles to reflect its ethos of timeless staples. By producing in limited quantities, Primi ensures that their pieces offer long-term value and exclusivity.

With a focus on quality and inclusivity Primi continues to redefine the standards of everyday wear.