{"title":"Shop All Black Friday","description":"\u003cp\u003e30 - 70% Off Sitewide for a limited time only.\u003cbr\u003e\u003cstrong\u003eFree gifts at checkout on qualifying orders!\u003c\/strong\u003e \u003c\/p\u003e","products":[{"product_id":"carina-classic-long-sleeve-black","title":"Carina Classic Long Sleeve Black","description":"\u003cp\u003eElevate your wardrobe with Primi’s Carina Classic Long Sleeve Top in Black, a best-seller designed for both comfort and timeless style. Crafted from a premium stretch cotton, this top offers a soft, luxurious feel while ensuring durability for long-lasting wear. The flattering slim fit silhouette makes it a versatile staple for any wardrobe, perfect for transitioning from day to night.\u003c\/p\u003e\n\u003cp\u003eAvailable in a wide range of everyday colours, the Carina Classic Long Sleeve Top is an essential layering piece for your capsule wardrobe. Mix and match with jeans, skirts, or trousers to create endless outfit possibilities.\u003c\/p\u003e\n\u003cp\u003eDetails:\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli\u003eConstructed from a soft, premium stretch cotton rib fabric\u003c\/li\u003e\n\u003cli\u003eCrew neck, rib detail neckline\u003c\/li\u003e\n\u003cli\u003eSlim fit\u003c\/li\u003e\n\u003cli\u003eVersatile style for day-to-night wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFabrication: 93% cotton, 7% spandex\u003c\/p\u003e\n\u003cp\u003eCare: Cold machine wash with like colours using mild detergent. Do not leave rolled up while wet. Avoid rough surfaces. Do not bleach, soak, rub or spot clean. Do not tumble dry. Do not dry clean\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Primi","offers":[{"title":"Black \/ 2XS","offer_id":47276513820897,"sku":"CARINA_CLASSIC_LONG_SLEEVE_2XS_BLK","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ XS","offer_id":43889982570721,"sku":"CARINA_CLASSIC_LONG_SLEEVE_XS_BLK","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ S","offer_id":43889982701793,"sku":"CARINA_CLASSIC_LONG_SLEEVE_S_BLK","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ M","offer_id":43889982832865,"sku":"CARINA_CLASSIC_LONG_SLEEVE_M_BLK","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ L","offer_id":43889982963937,"sku":"CARINA_CLASSIC_LONG_SLEEVE_L_BLK","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ XL","offer_id":43889983095009,"sku":"CARINA_CLASSIC_LONG_SLEEVE_XL_BLK","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ 2XL","offer_id":43889983226081,"sku":"CARINA_CLASSIC_LONG_SLEEVE_2XL_BLK","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ 3XL","offer_id":45677501612257,"sku":"CARINA_CLASSIC_LONG_SLEEVE_3XL_BLK","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ 4XL","offer_id":45677501645025,"sku":"CARINA_CLASSIC_LONG_SLEEVE_4XL_BLK","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ 5XL","offer_id":45677501677793,"sku":"CARINA_CLASSIC_LONG_SLEEVE_5XL_BLK","price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/7482\/6721\/files\/WEB-PRIMI_ECOMM5_LOOK31_01961.jpg?v=1784795296"},{"product_id":"carina-classic-long-sleeve-radiant-red","title":"Carina Classic Long Sleeve Radiant Red","description":"\u003cp data-start=\"46\" data-end=\"436\"\u003eAdd a pop of colour to your wardrobe with the Carina Classic Long Sleeve Top in Radiant Red, the colour of the season. This best-seller is crafted from our sellout signature rib fabric, known for its premium softness and stretch, offering a luxurious fit that moves with you. The slim fit silhouette is perfect for layering or wearing solo, making it a versatile addition to your basics collection.\u003c\/p\u003e\n\u003cp data-start=\"652\" data-end=\"669\"\u003eDetails:\u003c\/p\u003e\n\u003cul data-start=\"671\" data-end=\"956\"\u003e\n\u003cli data-start=\"671\" data-end=\"739\"\u003eMade from our sellout signature rib fabric for a soft, premium fit\u003c\/li\u003e\n\u003cli data-start=\"740\" data-end=\"791\"\u003eCrew neck with ribbed detail for a refined finish\u003c\/li\u003e\n\u003cli data-start=\"792\" data-end=\"836\"\u003eSlim fit design that flatters every figure\u003c\/li\u003e\n\u003cli data-start=\"837\" data-end=\"898\"\u003eIdeal for layering or wearing on its own, from day to night\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFabrication: 93% cotton, 7% spandex\u003c\/p\u003e\n\u003cp\u003eCare: Cold machine wash with like colours using mild detergent. Do not leave rolled up while wet. Avoid rough surfaces. Do not bleach, soak, rub or spot clean. Do not tumble dry. Do not dry clean\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Primi","offers":[{"title":"Radiant Red \/ 2XS","offer_id":47244224626913,"sku":"CARINA_CLASSIC_LONG_SLEEVE_2XS_RED","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Radiant Red \/ XS","offer_id":46213425365217,"sku":"CARINA_CLASSIC_LONG_SLEEVE_XS_RED","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Radiant Red \/ S","offer_id":46213425397985,"sku":"CARINA_CLASSIC_LONG_SLEEVE_S_RED","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Radiant Red \/ M","offer_id":46213425430753,"sku":"CARINA_CLASSIC_LONG_SLEEVE_M_RED","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Radiant Red \/ L","offer_id":46213425463521,"sku":"CARINA_CLASSIC_LONG_SLEEVE_L_RED","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Radiant Red \/ XL","offer_id":46213425496289,"sku":"CARINA_CLASSIC_LONG_SLEEVE_XL_RED","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Radiant Red \/ 2XL","offer_id":46213425529057,"sku":"CARINA_CLASSIC_LONG_SLEEVE_2XL_RED","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Radiant Red \/ 3XL","offer_id":46213425561825,"sku":"CARINA_CLASSIC_LONG_SLEEVE_3XL_RED","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Radiant Red \/ 4XL","offer_id":46213425594593,"sku":"CARINA_CLASSIC_LONG_SLEEVE_4XL_RED","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Radiant Red \/ 5XL","offer_id":46213425627361,"sku":"CARINA_CLASSIC_LONG_SLEEVE_5XL_RED","price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/7482\/6721\/files\/WEB-PRIMI_ECOMM5_LOOK35_02168.jpg?v=1784795027"},{"product_id":"carina-long-sleeve-pewter-marle","title":"Carina Classic Long Sleeve Pewter Marle","description":"\u003cp\u003eOur best-selling Carina is back in Pewter Marle - a cool, winter-ready neutral that pairs effortlessly with your wardrobe staples. 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Do not tumble dry or dry clean.\u003c\/p\u003e","brand":"Primi","offers":[{"title":"Pewter Marle \/ 2XS","offer_id":48267894587617,"sku":"CARINALS-PEWTER-2XS","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Pewter Marle \/ XS","offer_id":46367148114145,"sku":"CARINALS-PEWTER-XS","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Pewter Marle \/ S","offer_id":46367148146913,"sku":"CARINALS-PEWTER-S","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Pewter Marle \/ M","offer_id":46367148179681,"sku":"CARINALS-PEWTER-M","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Pewter Marle \/ L","offer_id":46367148212449,"sku":"CARINALS-PEWTER-L","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Pewter Marle \/ XL","offer_id":46367148245217,"sku":"CARINALS-PEWTER-XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Pewter Marle \/ 2XL","offer_id":46367148277985,"sku":"CARINALS-PEWTER-2XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Pewter Marle \/ 3XL","offer_id":46367148310753,"sku":"CARINALS-PEWTER-3XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Pewter Marle \/ 4XL","offer_id":46367148343521,"sku":"CARINALS-PEWTER-4XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Pewter Marle \/ 5XL","offer_id":46367148376289,"sku":"CARINALS-PEWTER-5XL","price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/7482\/6721\/files\/WEB-PRIMI_ECOMM6_SHOT21_01298.jpg?v=1787208531"},{"product_id":"carina-long-sleeve-oatmeal-marle","title":"Carina Classic Long Sleeve Oatmeal Marle","description":"\u003cp data-start=\"198\" data-end=\"439\"\u003eA soft, wear-everywhere staple in a fresh Oatmeal Marle - a light, neutral tone perfect for cooler days. The Carina Long Sleeve is cut from our signature stretch rib cotton for a smooth, comfortable fit that holds its shape and feels gentle on the skin.\u003c\/p\u003e\n\u003cp data-start=\"441\" data-end=\"652\"\u003eFinished with a classic crew neckline and clean lines, it’s an easy go-to for layering or wearing on its own. Style it with your favourite denim, trousers, or lounge pieces for an effortlessly put-together look.\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"668\"\u003eDetails:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"671\" data-end=\"728\"\u003ePremium stretch rib cotton with a soft, structured feel\u003c\/li\u003e\n\u003cli data-start=\"731\" data-end=\"761\"\u003eSlim fit designed to flatter\u003c\/li\u003e\n\u003cli data-start=\"764\" data-end=\"786\"\u003eRibbed crew neckline\u003c\/li\u003e\n\u003cli data-start=\"789\" data-end=\"825\"\u003eEasy to style and layer year-round\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"869\" data-end=\"1106\"\u003eFabrication: 93% Cotton, 7% Spandex\u003cbr\u003e\u003cbr\u003eCare: Cold machine wash with like colours using mild detergent. Do not leave rolled up while wet. Avoid rough surfaces. Do not bleach, soak, rub or spot clean. Do not tumble dry or dry clean.\u003c\/p\u003e","brand":"Primi","offers":[{"title":"Oatmeal Marle \/ 2XS","offer_id":47244253561057,"sku":"CARINALS-OATMEAL-2XS","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Oatmeal Marle \/ XS","offer_id":46382715273441,"sku":"CARINALS-OATMEAL-XS","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Oatmeal Marle \/ S","offer_id":46382715306209,"sku":"CARINALS-OATMEAL-S","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Oatmeal Marle \/ M","offer_id":46382715338977,"sku":"CARINALS-OATMEAL-M","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Oatmeal Marle \/ L","offer_id":46382715371745,"sku":"CARINALS-OATMEAL-L","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Oatmeal Marle \/ XL","offer_id":46382715404513,"sku":"CARINALS-OATMEAL-XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Oatmeal Marle \/ 2XL","offer_id":46382715437281,"sku":"CARINALS-OATMEAL-2XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Oatmeal Marle \/ 3XL","offer_id":46382715470049,"sku":"CARINALS-OATMEAL-3XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Oatmeal Marle \/ 4XL","offer_id":46382715502817,"sku":"CARINALS-OATMEAL-4XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Oatmeal Marle \/ 5XL","offer_id":46382715535585,"sku":"CARINALS-OATMEAL-5XL","price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/7482\/6721\/files\/WEB-PRIMI_ECOMM5_LOOK37_02306.jpg?v=1786607134"},{"product_id":"carina-long-sleeve-chocolate","title":"Carina Classic Long Sleeve Chocolate","description":"\u003cp data-start=\"242\" data-end=\"516\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe Carina Classic Long Sleeve Top in Chocolate is a go-to foundation piece made from our premium stretch cotton rib. 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Do not tumble dry. Do not dry clean\u003c\/p\u003e","brand":"Primi","offers":[{"title":"Chocolate \/ 2XS","offer_id":47244177113313,"sku":"CARINA-LS-CHOC-2XS","price":69.95,"currency_code":"AUD","in_stock":false},{"title":"Chocolate \/ XS","offer_id":47244177146081,"sku":"CARINA-LS-CHOC-XS","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Chocolate \/ S","offer_id":47244177178849,"sku":"CARINA-LS-CHOC-S","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Chocolate \/ M","offer_id":47244177211617,"sku":"CARINA-LS-CHOC-M","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Chocolate \/ L","offer_id":47244177244385,"sku":"CARINA-LS-CHOC-L","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Chocolate \/ XL","offer_id":47244177277153,"sku":"CARINA-LS-CHOC-XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Chocolate \/ 2XL","offer_id":47244177309921,"sku":"CARINA-LS-CHOC-2XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Chocolate \/ 3XL","offer_id":47244177342689,"sku":"CARINA-LS-CHOC-3XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Chocolate \/ 4XL","offer_id":47244177375457,"sku":"CARINA-LS-CHOC-4XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Chocolate \/ 5XL","offer_id":47244177408225,"sku":"CARINA-LS-CHOC-5XL","price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/7482\/6721\/files\/WEB-PRIMI_ECOMM4_S8_00895.jpg?v=1779858955"},{"product_id":"harvee-classic-long-sleeve-thyme","title":"Harvee Relaxed Long Sleeve Thyme - Final Sale","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"text-decoration: underline; color: rgb(255, 42, 0);\"\u003e\u003cstrong\u003ePlease note final sale items cannot be returned or refunded unless faulty. \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe Harvee Classic Long Sleeve in Thyme is cut from 100% Australian Cotton, developed in partnership with Cotton Australia.\u003cbr\u003e\u003cbr\u003eIt has a clean, breathable feel with a soft natural texture that gives the relaxed silhouette its ease. \u003cmeta charset=\"utf-8\"\u003eThe Thyme colourway offers a soft, neutral summer tone that pairs easily with everyday dressing.\u003c\/p\u003e\n\u003cp\u003eDetails:\u003c\/p\u003e\n\u003cul data-end=\"1149\" data-start=\"884\"\u003e\n\u003cli data-end=\"980\" data-start=\"921\"\u003eMade from 100% Australian-grown cotton\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1075\" data-start=\"1032\"\u003eLightweight, breathable everyday fabric\u003c\/li\u003e\n\u003cli data-end=\"1105\" data-start=\"1076\"\u003eRelaxed, easy-wearing fit\u003c\/li\u003e\n\u003cli data-end=\"1149\" data-start=\"1106\"\u003eClassic crew neckline with binding finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFabrication: 100% Australian Cotton\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003ePlease note, this fabric is less dense and more relaxed than our Signature Rib, so it may have more show-through. It’s intentionally light, airy and breathable.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCare: Cold machine wash with like colours using mild detergent. Do not leave rolled up while wet. Avoid rough surfaces. Do not bleach, soak, rub or spot clean. Do not tumble dry. 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The streamlined fit follows your shape without feeling tight, offering an easy, comfortable outline ideal for warm days. In Chestnut, the dress takes on a warm, earthy tone that pairs seamlessly with neutrals and adds depth to your summer wardrobe.\u003c\/p\u003e\n\u003cp\u003eDetails:\u003c\/p\u003e\n\u003cul data-end=\"1149\" data-start=\"884\"\u003e\n\u003cli data-end=\"980\" data-start=\"921\"\u003eMade from 100% Australian-grown cotton\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1075\" data-start=\"1032\"\u003eLightweight, breathable everyday fabric\u003c\/li\u003e\n\u003cli data-end=\"1105\" data-start=\"1076\"\u003eRelaxed mini dress with a scoop neckline\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFabrication: 100% Australian Cotton\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003ePlease note, this fabric is less dense and more relaxed than our Signature Rib, so it may have more show-through. It’s intentionally light, airy and breathable.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCare: Cold machine wash with like colours using mild detergent. Do not leave rolled up while wet. Avoid rough surfaces. Do not bleach, soak, rub or spot clean. Do not tumble dry. Do not dry clean\u003c\/p\u003e","brand":"Primi","offers":[{"title":"Chestnut \/ 2XS","offer_id":47650948710625,"sku":"HARPER-DRESS-CHST-2XS","price":15.0,"currency_code":"AUD","in_stock":true},{"title":"Chestnut \/ XS","offer_id":47650948743393,"sku":"HARPER-DRESS-CHST-XS","price":15.0,"currency_code":"AUD","in_stock":true},{"title":"Chestnut \/ S","offer_id":47650948776161,"sku":"HARPER-DRESS-CHST-S","price":15.0,"currency_code":"AUD","in_stock":true},{"title":"Chestnut \/ M","offer_id":47650948808929,"sku":"HARPER-DRESS-CHST-M","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"Chestnut \/ L","offer_id":47650948841697,"sku":"HARPER-DRESS-CHST-L","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"Chestnut \/ XL","offer_id":47650948874465,"sku":"HARPER-DRESS-CHST-XL","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"Chestnut \/ 2XL","offer_id":47650948907233,"sku":"HARPER-DRESS-CHST-2XL","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"Chestnut \/ 3XL","offer_id":47650948940001,"sku":"HARPER-DRESS-CHST-3XL","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"Chestnut \/ 4XL","offer_id":47650948972769,"sku":"HARPER-DRESS-CHST-4XL","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"Chestnut \/ 5XL","offer_id":47650949005537,"sku":"HARPER-DRESS-CHST-5XL","price":15.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/7482\/6721\/files\/PRIMI-ECOMM2_S14_1205.jpg?v=1765171656"},{"product_id":"harper-scoop-dress-berry","title":"Harper Scoop Dress Berry - Final Sale","description":"\u003cp data-start=\"205\" data-end=\"418\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"text-decoration: underline; color: rgb(255, 42, 0);\"\u003e\u003cstrong\u003ePlease note final sale items cannot be returned or refunded unless faulty. \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"418\"\u003eThe Harper Scoop Dress in Berry is a simple, easy mini designed for warm days. Made from 100% Australian Cotton in partnership with Cotton Australia, it feels light, breathable and comfortable on the body.\u003c\/p\u003e\n\u003cp data-start=\"420\" data-end=\"678\"\u003eThe silhouette is streamlined with a soft scoop neckline, refined straps and a clean finish.\u003cbr data-start=\"568\" data-end=\"571\"\u003eIn Berry, the dress introduces a soft, wearable pop of colour that still feels grounded and effortless.\u003c\/p\u003e\n\u003cp\u003eDetails:\u003c\/p\u003e\n\u003cul data-end=\"1149\" data-start=\"884\"\u003e\n\u003cli data-end=\"980\" data-start=\"921\"\u003eMade from 100% Australian-grown cotton\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1075\" data-start=\"1032\"\u003eLightweight, breathable everyday fabric\u003c\/li\u003e\n\u003cli data-end=\"1105\" data-start=\"1076\"\u003eRelaxed mini dress with a scoop neckline\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFabrication: 100% Australian Cotton\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003ePlease note, this fabric is less dense and more relaxed than our Signature Rib, so it may have more show-through. It’s intentionally light, airy and breathable.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCare: Cold machine wash with like colours using mild detergent. Do not leave rolled up while wet. Avoid rough surfaces. Do not bleach, soak, rub or spot clean. Do not tumble dry. Do not dry clean\u003c\/p\u003e","brand":"Primi","offers":[{"title":"Berry \/ 2XS","offer_id":47651001041121,"sku":"HARPER-DRESS-BRRY-2XS","price":15.0,"currency_code":"AUD","in_stock":true},{"title":"Berry \/ XS","offer_id":47651001073889,"sku":"HARPER-DRESS-BRRY-XS","price":15.0,"currency_code":"AUD","in_stock":true},{"title":"Berry \/ S","offer_id":47651001106657,"sku":"HARPER-DRESS-BRRY-S","price":15.0,"currency_code":"AUD","in_stock":true},{"title":"Berry \/ M","offer_id":47651001139425,"sku":"HARPER-DRESS-BRRY-M","price":15.0,"currency_code":"AUD","in_stock":true},{"title":"Berry \/ L","offer_id":47651001172193,"sku":"HARPER-DRESS-BRRY-L","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"Berry \/ XL","offer_id":47651001204961,"sku":"HARPER-DRESS-BRRY-XL","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"Berry \/ 2XL","offer_id":47651001237729,"sku":"HARPER-DRESS-BRRY-2XL","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"Berry \/ 3XL","offer_id":47651001270497,"sku":"HARPER-DRESS-BRRY-3XL","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"Berry \/ 4XL","offer_id":47651001303265,"sku":"HARPER-DRESS-BRRY-4XL","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"Berry \/ 5XL","offer_id":47651001336033,"sku":"HARPER-DRESS-BRRY-5XL","price":15.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/7482\/6721\/files\/PRIMI-ECOMM2_S15_13162.jpg?v=1765172628"},{"product_id":"carina-classic-long-sleeve-optic-white","title":"Carina Classic Long Sleeve Optic White","description":"\u003cp data-end=\"367\" data-start=\"103\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe Carina Classic Long Sleeve Top in Optic White is a clean white base designed to anchor your wardrobe. Made from our sellout signature rib fabric, it’s soft with the right amount of stretch, holding its shape wear after wear.\u003c\/p\u003e\n\u003cp data-end=\"367\" data-start=\"103\"\u003e\u003cmeta charset=\"utf-8\"\u003eCut in a slim fit with a classic crew neckline, it’s an easy piece to style on its own or layer under everything.\u003c\/p\u003e\n\u003cp data-end=\"669\" data-start=\"652\"\u003eDetails:\u003c\/p\u003e\n\u003cul data-end=\"956\" data-start=\"671\"\u003e\n\u003cli data-end=\"739\" data-start=\"671\"\u003eCut from our signature rib fabric\u003c\/li\u003e\n\u003cli data-end=\"791\" data-start=\"740\"\u003eCrew neckline\u003c\/li\u003e\n\u003cli data-end=\"836\" data-start=\"792\"\u003eSlim fit design \u003c\/li\u003e\n\u003cli data-end=\"898\" data-start=\"837\"\u003eIdeal for layering or wearing on its own, from day to night\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFabrication: 93% cotton, 7% spandex\u003c\/p\u003e\n\u003cp\u003eCare: Cold machine wash with like colours using mild detergent. Do not leave rolled up while wet. Avoid rough surfaces. Do not bleach, soak, rub or spot clean. Do not tumble dry. Do not dry clean\u003c\/p\u003e","brand":"Primi","offers":[{"title":"Optic White \/ 2XS","offer_id":47894321627361,"sku":"CARINA-LS-OPTWHT-2XS","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Optic White \/ XS","offer_id":47894321660129,"sku":"CARINA-LS-OPTWHT-XS","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Optic White \/ S","offer_id":47894321692897,"sku":"CARINA-LS-OPTWHT-S","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Optic White \/ M","offer_id":47894321725665,"sku":"CARINA-LS-OPTWHT-M","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Optic White \/ L","offer_id":47894321758433,"sku":"CARINA-LS-OPTWHT-L","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Optic White \/ XL","offer_id":47894321791201,"sku":"CARINA-LS-OPTWHT-XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Optic White \/ 2XL","offer_id":47894321823969,"sku":"CARINA-LS-OPTWHT-2XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Optic White \/ 3XL","offer_id":47894321856737,"sku":"CARINA-LS-OPTWHT-3XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Optic White \/ 4XL","offer_id":47894321889505,"sku":"CARINA-LS-OPTWHT-4XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Optic White \/ 5XL","offer_id":47894321922273,"sku":"CARINA-LS-OPTWHT-5XL","price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/7482\/6721\/files\/WEB-PRIMI_ECOMM5_LOOK36_02233.jpg?v=1785639318"},{"product_id":"selina-bodysuit-chamomile","title":"Selina Bodysuit Chamomile - Final Sale","description":"\u003cp data-end=\"227\" data-start=\"71\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"text-decoration: underline; color: rgb(255, 42, 0);\"\u003e\u003cstrong\u003ePlease note final sale items cannot be returned or refunded unless faulty. \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"227\" data-start=\"71\"\u003eThe Selina Scoop Bodysuit in Chamomile features a scoop neckline at the front and back, finished with statement cut-out detailing through the side body.\u003c\/p\u003e\n\u003cp data-end=\"426\" data-start=\"229\"\u003eMade from our best-selling signature rib fabric with stretch for a smooth, shape-holding fit, and snap closures at the crotch for ease of wear. Chamomile is a limited edition colour for the season.\u003c\/p\u003e\n\u003cp\u003eDetails:\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli\u003eScoop front \u0026amp; back neckline\u003c\/li\u003e\n\u003cli\u003eCutout detail through the side body\u003c\/li\u003e\n\u003cli\u003eStreamline fit\u003c\/li\u003e\n\u003cli\u003eSnap closure at crotch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFabrication: 93% cotton, 7% spandex\u003c\/p\u003e\n\u003cp\u003eCare: Cold machine wash with like colours using mild detergent. Do not leave rolled up while wet. Avoid rough surfaces. Do not bleach, soak, rub or spot clean. Do not tumble dry. Do not dry clean\u003c\/p\u003e","brand":"Primi","offers":[{"title":"Chamomile \/ 2XS","offer_id":47894452797665,"sku":"SELINA-BDYSUIT-CHMLE-2XS","price":20.0,"currency_code":"AUD","in_stock":true},{"title":"Chamomile \/ XS","offer_id":47894452830433,"sku":"SELINA-BDYSUIT-CHMLE-XS","price":20.0,"currency_code":"AUD","in_stock":false},{"title":"Chamomile \/ S","offer_id":47894452863201,"sku":"SELINA-BDYSUIT-CHMLE-S","price":20.0,"currency_code":"AUD","in_stock":false},{"title":"Chamomile \/ M","offer_id":47894452895969,"sku":"SELINA-BDYSUIT-CHMLE-M","price":20.0,"currency_code":"AUD","in_stock":false},{"title":"Chamomile \/ L","offer_id":47894452928737,"sku":"SELINA-BDYSUIT-CHMLE-L","price":20.0,"currency_code":"AUD","in_stock":true},{"title":"Chamomile \/ XL","offer_id":47894452961505,"sku":"SELINA-BDYSUIT-CHMLE-XL","price":20.0,"currency_code":"AUD","in_stock":false},{"title":"Chamomile \/ 2XL","offer_id":47894452994273,"sku":"SELINA-BDYSUIT-CHMLE-2XL","price":20.0,"currency_code":"AUD","in_stock":false},{"title":"Chamomile \/ 3XL","offer_id":47894453027041,"sku":"SELINA-BDYSUIT-CHMLE-3XL","price":20.0,"currency_code":"AUD","in_stock":false},{"title":"Chamomile \/ 4XL","offer_id":47894453059809,"sku":"SELINA-BDYSUIT-CHMLE-4XL","price":20.0,"currency_code":"AUD","in_stock":false},{"title":"Chamomile \/ 5XL","offer_id":47894453092577,"sku":"SELINA-BDYSUIT-CHMLE-5XL","price":20.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/7482\/6721\/files\/WEB-260115_PRIMI_S3_S4_0384_da0b7434-2175-4eb7-86e3-4c4087a4a784.jpg?v=1770631105"},{"product_id":"evelyn-twist-tank-optic-white","title":"Evelyn Twist Tank Optic White - Final Sale","description":"\u003cp data-start=\"134\" data-end=\"332\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"text-decoration: underline; color: rgb(255, 42, 0);\"\u003e\u003cstrong\u003ePlease note final sale items cannot be returned or refunded unless faulty. \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"134\" data-end=\"332\"\u003eThe Evelyn Twist Tank in Optic White is a feminine, statement piece designed to feel elevated yet effortless. Made from 100% Australian cotton, it’s light, breathable and naturally soft on the skin.\u003c\/p\u003e\n\u003cp data-start=\"334\" data-end=\"625\"\u003eThe crisp Optic White shade highlights the twisted neckline detail and soft scoop cut-out at the front, balanced by a twist through the centre back. Intentionally open and airy, Evelyn is designed to be worn as a sexy layering piece over a lace bra or bikini, ideal for warm weather styling.\u003c\/p\u003e\n\u003cp\u003eDetails:\u003c\/p\u003e\n\u003cul data-end=\"1149\" data-start=\"884\"\u003e\n\u003cli data-end=\"980\" data-start=\"921\"\u003eMade from 100% Australian-grown cotton\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1075\" data-start=\"1032\"\u003eTwist, cutout detail through the front \u0026amp; back\u003c\/li\u003e\n\u003cli data-end=\"1105\" data-start=\"1076\"\u003eElevated, layering piece\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFabrication: 100% Australian Cotton\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003ePlease note, this fabric is less dense and more relaxed than our Signature Rib, so it may have more show-through. It’s intentionally light, airy and breathable.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCare: Cold machine wash with like colours using mild detergent. Do not leave rolled up while wet. Avoid rough surfaces. Do not bleach, soak, rub or spot clean. Do not tumble dry. Do not dry clean\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Primi","offers":[{"title":"Optic White \/ 2XS","offer_id":47894498509025,"sku":"EVLYN-TNK-OPTWHT-2XS","price":15.0,"currency_code":"AUD","in_stock":true},{"title":"Optic White \/ XS","offer_id":47894498541793,"sku":"EVLYN-TNK-OPTWHT-XS","price":15.0,"currency_code":"AUD","in_stock":true},{"title":"Optic White \/ S","offer_id":47894498574561,"sku":"EVLYN-TNK-OPTWHT-S","price":15.0,"currency_code":"AUD","in_stock":true},{"title":"Optic White \/ M","offer_id":47894498607329,"sku":"EVLYN-TNK-OPTWHT-M","price":15.0,"currency_code":"AUD","in_stock":true},{"title":"Optic White \/ L","offer_id":47894498640097,"sku":"EVLYN-TNK-OPTWHT-L","price":15.0,"currency_code":"AUD","in_stock":true},{"title":"Optic White \/ XL","offer_id":47894498672865,"sku":"EVLYN-TNK-OPTWHT-XL","price":15.0,"currency_code":"AUD","in_stock":true},{"title":"Optic White \/ 2XL","offer_id":47894498705633,"sku":"EVLYN-TNK-OPTWHT-2XL","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"Optic White \/ 3XL","offer_id":47894498738401,"sku":"EVLYN-TNK-OPTWHT-3XL","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"Optic White \/ 4XL","offer_id":47894498771169,"sku":"EVLYN-TNK-OPTWHT-4XL","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"Optic White \/ 5XL","offer_id":47894498803937,"sku":"EVLYN-TNK-OPTWHT-5XL","price":15.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/7482\/6721\/files\/IMG_84882.heic?v=1771293011"},{"product_id":"evelyn-twist-tank-black","title":"Evelyn Twist Tank Black - Final Sale","description":"\u003cp data-end=\"338\" data-start=\"155\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"text-decoration: underline; color: rgb(255, 42, 0);\"\u003e\u003cstrong\u003ePlease note final sale items cannot be returned or refunded unless faulty. \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"338\" data-start=\"155\"\u003eThe Evelyn Twist Tank is a feminine, statement piece designed to feel elevated yet effortless. Made from 100% Australian cotton, it’s light, breathable and naturally soft on the skin.\u003c\/p\u003e\n\u003cp data-end=\"603\" data-start=\"340\"\u003eFeaturing a twisted neckline detail at the front with a soft scoop cut-out, alongside a twist through the centre back. Intentionally open and airy, Evelyn is designed to be worn as a sexy layering piece over a lace bra or bikini, perfect for warm weather styling\u003c\/p\u003e\n\u003cp\u003eDetails:\u003c\/p\u003e\n\u003cul data-start=\"884\" data-end=\"1149\"\u003e\n\u003cli data-start=\"921\" data-end=\"980\"\u003eMade from 100% Australian-grown cotton\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1032\" data-end=\"1075\"\u003eTwist, cutout detail through the front \u0026amp; back\u003c\/li\u003e\n\u003cli data-start=\"1076\" data-end=\"1105\"\u003eElevated, layering piece\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFabrication: 100% Australian Cotton\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003ePlease note, this fabric is less dense and more relaxed than our Signature Rib, so it may have more show-through. It’s intentionally light, airy and breathable.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCare: Cold machine wash with like colours using mild detergent. Do not leave rolled up while wet. Avoid rough surfaces. Do not bleach, soak, rub or spot clean. Do not tumble dry. Do not dry clean\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Primi","offers":[{"title":"Black \/ 2XS","offer_id":47894518989025,"sku":"EVLYN-TNK-BLK-2XS","price":15.0,"currency_code":"AUD","in_stock":true},{"title":"Black \/ XS","offer_id":47894519021793,"sku":"EVLYN-TNK-BLK-XS","price":15.0,"currency_code":"AUD","in_stock":true},{"title":"Black \/ S","offer_id":47894519054561,"sku":"EVLYN-TNK-BLK-S","price":15.0,"currency_code":"AUD","in_stock":true},{"title":"Black \/ M","offer_id":47894519087329,"sku":"EVLYN-TNK-BLK-M","price":15.0,"currency_code":"AUD","in_stock":true},{"title":"Black \/ L","offer_id":47894519120097,"sku":"EVLYN-TNK-BLK-L","price":15.0,"currency_code":"AUD","in_stock":true},{"title":"Black \/ XL","offer_id":47894519152865,"sku":"EVLYN-TNK-BLK-XL","price":15.0,"currency_code":"AUD","in_stock":true},{"title":"Black \/ 2XL","offer_id":47894519185633,"sku":"EVLYN-TNK-BLK-2XL","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"Black \/ 3XL","offer_id":47894519218401,"sku":"EVLYN-TNK-BLK-3XL","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"Black \/ 4XL","offer_id":47894519251169,"sku":"EVLYN-TNK-BLK-4XL","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"Black \/ 5XL","offer_id":47894519283937,"sku":"EVLYN-TNK-BLK-5XL","price":15.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/7482\/6721\/files\/WEB-260115_PRIMI_S3_S39_3187.jpg?v=1770710807"},{"product_id":"estelle-off-shoulder-t-shirt-optic-white","title":"Estelle Off Shoulder T-shirt Optic White - Final Sale","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"text-decoration: underline; color: rgb(255, 42, 0);\"\u003e\u003cstrong\u003ePlease note final sale items cannot be returned or refunded unless faulty. \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMade from 100% Australian cotton, the Estelle Off Shoulder Top in Optic White is soft, airy and naturally breathable.\u003c\/p\u003e\n\u003cp\u003eOptic White acts as a clean wardrobe base that pairs effortlessly with everything. Designed with an asymmetric off-shoulder neckline, side-body ruching and subtle sleeve gathering, it offers a considered, feminine feel. Finished with an intentionally oversized fit for an easy, elevated look.\u003c\/p\u003e\n\u003cp\u003eDetails:\u003c\/p\u003e\n\u003cul data-start=\"884\" data-end=\"1149\"\u003e\n\u003cli data-start=\"921\" data-end=\"980\"\u003eMade from 100% Australian-grown cotton\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1032\" data-end=\"1075\"\u003eOversized cut with a asymmetric neckline \u003c\/li\u003e\n\u003cli data-start=\"1032\" data-end=\"1075\"\u003eSide body \u0026amp; sleeve ruching\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFabrication: 100% Australian Cotton\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003ePlease note, this fabric is less dense and more relaxed than our Signature Rib, so it may have more show-through. It’s intentionally light, airy and breathable.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCare: Cold machine wash with like colours using mild detergent. Do not leave rolled up while wet. Avoid rough surfaces. Do not bleach, soak, rub or spot clean. Do not tumble dry. 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