{"title":"The Core Collection","description":"\u003cp\u003eShop Primi's Core Range of Everyday Basics. \u003cmeta charset=\"utf-8\"\u003eThe foundation of a practical wardrobe.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMix \u0026amp; match any Core Basics. Buy 2, get 15% off. Buy 3, get 20% off. Buy 4 +, get 25% off.\u003c\/p\u003e","products":[{"product_id":"carina-classic-long-sleeve-black","title":"Carina Classic Long Sleeve Black","description":"\u003cp\u003eElevate your wardrobe with Primi’s Carina Classic Long Sleeve Top in Black, a best-seller designed for both comfort and timeless style. Crafted from a premium stretch cotton, this top offers a soft, luxurious feel while ensuring durability for long-lasting wear. The flattering slim fit silhouette makes it a versatile staple for any wardrobe, perfect for transitioning from day to night.\u003c\/p\u003e\n\u003cp\u003eAvailable in a wide range of everyday colours, the Carina Classic Long Sleeve Top is an essential layering piece for your capsule wardrobe. Mix and match with jeans, skirts, or trousers to create endless outfit possibilities.\u003c\/p\u003e\n\u003cp\u003eDetails:\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli\u003eConstructed from a soft, premium stretch cotton rib fabric\u003c\/li\u003e\n\u003cli\u003eCrew neck, rib detail neckline\u003c\/li\u003e\n\u003cli\u003eSlim fit\u003c\/li\u003e\n\u003cli\u003eVersatile style for day-to-night wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFabrication: 93% cotton, 7% spandex\u003c\/p\u003e\n\u003cp\u003eCare: Cold machine wash with like colours using mild detergent. Do not leave rolled up while wet. Avoid rough surfaces. Do not bleach, soak, rub or spot clean. Do not tumble dry. Do not dry clean\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Primi","offers":[{"title":"Black \/ 2XS","offer_id":47276513820897,"sku":"CARINA_CLASSIC_LONG_SLEEVE_2XS_BLK","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ XS","offer_id":43889982570721,"sku":"CARINA_CLASSIC_LONG_SLEEVE_XS_BLK","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ S","offer_id":43889982701793,"sku":"CARINA_CLASSIC_LONG_SLEEVE_S_BLK","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ M","offer_id":43889982832865,"sku":"CARINA_CLASSIC_LONG_SLEEVE_M_BLK","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ L","offer_id":43889982963937,"sku":"CARINA_CLASSIC_LONG_SLEEVE_L_BLK","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ XL","offer_id":43889983095009,"sku":"CARINA_CLASSIC_LONG_SLEEVE_XL_BLK","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ 2XL","offer_id":43889983226081,"sku":"CARINA_CLASSIC_LONG_SLEEVE_2XL_BLK","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ 3XL","offer_id":45677501612257,"sku":"CARINA_CLASSIC_LONG_SLEEVE_3XL_BLK","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ 4XL","offer_id":45677501645025,"sku":"CARINA_CLASSIC_LONG_SLEEVE_4XL_BLK","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ 5XL","offer_id":45677501677793,"sku":"CARINA_CLASSIC_LONG_SLEEVE_5XL_BLK","price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/7482\/6721\/files\/WEB-PRIMI_ECOMM5_LOOK31_01961.jpg?v=1784795296"},{"product_id":"carina-classic-long-sleeve-radiant-red","title":"Carina Classic Long Sleeve Radiant Red","description":"\u003cp data-start=\"46\" data-end=\"436\"\u003eAdd a pop of colour to your wardrobe with the Carina Classic Long Sleeve Top in Radiant Red, the colour of the season. This best-seller is crafted from our sellout signature rib fabric, known for its premium softness and stretch, offering a luxurious fit that moves with you. The slim fit silhouette is perfect for layering or wearing solo, making it a versatile addition to your basics collection.\u003c\/p\u003e\n\u003cp data-start=\"652\" data-end=\"669\"\u003eDetails:\u003c\/p\u003e\n\u003cul data-start=\"671\" data-end=\"956\"\u003e\n\u003cli data-start=\"671\" data-end=\"739\"\u003eMade from our sellout signature rib fabric for a soft, premium fit\u003c\/li\u003e\n\u003cli data-start=\"740\" data-end=\"791\"\u003eCrew neck with ribbed detail for a refined finish\u003c\/li\u003e\n\u003cli data-start=\"792\" data-end=\"836\"\u003eSlim fit design that flatters every figure\u003c\/li\u003e\n\u003cli data-start=\"837\" data-end=\"898\"\u003eIdeal for layering or wearing on its own, from day to night\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFabrication: 93% cotton, 7% spandex\u003c\/p\u003e\n\u003cp\u003eCare: Cold machine wash with like colours using mild detergent. Do not leave rolled up while wet. Avoid rough surfaces. Do not bleach, soak, rub or spot clean. Do not tumble dry. Do not dry clean\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Primi","offers":[{"title":"Radiant Red \/ 2XS","offer_id":47244224626913,"sku":"CARINA_CLASSIC_LONG_SLEEVE_2XS_RED","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Radiant Red \/ XS","offer_id":46213425365217,"sku":"CARINA_CLASSIC_LONG_SLEEVE_XS_RED","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Radiant Red \/ S","offer_id":46213425397985,"sku":"CARINA_CLASSIC_LONG_SLEEVE_S_RED","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Radiant Red \/ M","offer_id":46213425430753,"sku":"CARINA_CLASSIC_LONG_SLEEVE_M_RED","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Radiant Red \/ L","offer_id":46213425463521,"sku":"CARINA_CLASSIC_LONG_SLEEVE_L_RED","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Radiant Red \/ XL","offer_id":46213425496289,"sku":"CARINA_CLASSIC_LONG_SLEEVE_XL_RED","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Radiant Red \/ 2XL","offer_id":46213425529057,"sku":"CARINA_CLASSIC_LONG_SLEEVE_2XL_RED","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Radiant Red \/ 3XL","offer_id":46213425561825,"sku":"CARINA_CLASSIC_LONG_SLEEVE_3XL_RED","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Radiant Red \/ 4XL","offer_id":46213425594593,"sku":"CARINA_CLASSIC_LONG_SLEEVE_4XL_RED","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Radiant Red \/ 5XL","offer_id":46213425627361,"sku":"CARINA_CLASSIC_LONG_SLEEVE_5XL_RED","price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/7482\/6721\/files\/WEB-PRIMI_ECOMM5_LOOK35_02168.jpg?v=1784795027"},{"product_id":"carina-long-sleeve-pewter-marle","title":"Carina Classic Long Sleeve Pewter Marle","description":"\u003cp\u003eOur best-selling Carina is back in Pewter Marle - a cool, winter-ready neutral that pairs effortlessly with your wardrobe staples. Made from our signature stretch rib cotton, it’s soft on the skin, breathable, and designed to hold its shape wear after wear.\u003c\/p\u003e\n\u003cp\u003eCut to a flattering slim fit with a classic crew neckline, this is the kind of long sleeve you’ll live in - easy to dress up or down, and ideal for layering through the seasons.\u003c\/p\u003e\n\u003cp\u003eFeatures\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium stretch rib cotton for comfort and structure\u003c\/li\u003e\n\u003cli\u003eSlim fit with a soft, body-hugging feel\u003c\/li\u003e\n\u003cli\u003eCrew neckline \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDesigned for everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFabrication: 93% Cotton, 7% Spandex\u003c\/p\u003e\n\u003cp\u003eCare: Cold machine wash with like colours using mild detergent. Do not leave rolled up while wet. Avoid rough surfaces. Do not bleach, soak, rub or spot clean. Do not tumble dry or dry clean.\u003c\/p\u003e","brand":"Primi","offers":[{"title":"Pewter Marle \/ 2XS","offer_id":48267894587617,"sku":"CARINALS-PEWTER-2XS","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Pewter Marle \/ XS","offer_id":46367148114145,"sku":"CARINALS-PEWTER-XS","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Pewter Marle \/ S","offer_id":46367148146913,"sku":"CARINALS-PEWTER-S","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Pewter Marle \/ M","offer_id":46367148179681,"sku":"CARINALS-PEWTER-M","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Pewter Marle \/ L","offer_id":46367148212449,"sku":"CARINALS-PEWTER-L","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Pewter Marle \/ XL","offer_id":46367148245217,"sku":"CARINALS-PEWTER-XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Pewter Marle \/ 2XL","offer_id":46367148277985,"sku":"CARINALS-PEWTER-2XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Pewter Marle \/ 3XL","offer_id":46367148310753,"sku":"CARINALS-PEWTER-3XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Pewter Marle \/ 4XL","offer_id":46367148343521,"sku":"CARINALS-PEWTER-4XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Pewter Marle \/ 5XL","offer_id":46367148376289,"sku":"CARINALS-PEWTER-5XL","price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/7482\/6721\/files\/WEB-PRIMI_ECOMM6_SHOT21_01298.jpg?v=1787208531"},{"product_id":"carina-long-sleeve-oatmeal-marle","title":"Carina Classic Long Sleeve Oatmeal Marle","description":"\u003cp data-start=\"198\" data-end=\"439\"\u003eA soft, wear-everywhere staple in a fresh Oatmeal Marle - a light, neutral tone perfect for cooler days. The Carina Long Sleeve is cut from our signature stretch rib cotton for a smooth, comfortable fit that holds its shape and feels gentle on the skin.\u003c\/p\u003e\n\u003cp data-start=\"441\" data-end=\"652\"\u003eFinished with a classic crew neckline and clean lines, it’s an easy go-to for layering or wearing on its own. Style it with your favourite denim, trousers, or lounge pieces for an effortlessly put-together look.\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"668\"\u003eDetails:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"671\" data-end=\"728\"\u003ePremium stretch rib cotton with a soft, structured feel\u003c\/li\u003e\n\u003cli data-start=\"731\" data-end=\"761\"\u003eSlim fit designed to flatter\u003c\/li\u003e\n\u003cli data-start=\"764\" data-end=\"786\"\u003eRibbed crew neckline\u003c\/li\u003e\n\u003cli data-start=\"789\" data-end=\"825\"\u003eEasy to style and layer year-round\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"869\" data-end=\"1106\"\u003eFabrication: 93% Cotton, 7% Spandex\u003cbr\u003e\u003cbr\u003eCare: Cold machine wash with like colours using mild detergent. Do not leave rolled up while wet. Avoid rough surfaces. Do not bleach, soak, rub or spot clean. Do not tumble dry or dry clean.\u003c\/p\u003e","brand":"Primi","offers":[{"title":"Oatmeal Marle \/ 2XS","offer_id":47244253561057,"sku":"CARINALS-OATMEAL-2XS","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Oatmeal Marle \/ XS","offer_id":46382715273441,"sku":"CARINALS-OATMEAL-XS","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Oatmeal Marle \/ S","offer_id":46382715306209,"sku":"CARINALS-OATMEAL-S","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Oatmeal Marle \/ M","offer_id":46382715338977,"sku":"CARINALS-OATMEAL-M","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Oatmeal Marle \/ L","offer_id":46382715371745,"sku":"CARINALS-OATMEAL-L","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Oatmeal Marle \/ XL","offer_id":46382715404513,"sku":"CARINALS-OATMEAL-XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Oatmeal Marle \/ 2XL","offer_id":46382715437281,"sku":"CARINALS-OATMEAL-2XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Oatmeal Marle \/ 3XL","offer_id":46382715470049,"sku":"CARINALS-OATMEAL-3XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Oatmeal Marle \/ 4XL","offer_id":46382715502817,"sku":"CARINALS-OATMEAL-4XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Oatmeal Marle \/ 5XL","offer_id":46382715535585,"sku":"CARINALS-OATMEAL-5XL","price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/7482\/6721\/files\/WEB-PRIMI_ECOMM5_LOOK37_02306.jpg?v=1786607134"},{"product_id":"carina-long-sleeve-chocolate","title":"Carina Classic Long Sleeve Chocolate","description":"\u003cp data-start=\"242\" data-end=\"516\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe Carina Classic Long Sleeve Top in Chocolate is a go-to foundation piece made from our premium stretch cotton rib. Soft, breathable and durable, it’s designed to hold its shape and feel comfortable wear after wear.\u003c\/p\u003e\n\u003cp data-start=\"518\" data-end=\"783\"\u003eCut in a flattering slim fit with a classic crew neckline, it’s the kind of piece that seamlessly works into your rotation. The rich Chocolate hue makes it an effortless foundation for tonal dressing and year-round wear.\u003c\/p\u003e\n\u003cp\u003eDetails:\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli\u003eConstructed from a soft, premium stretch cotton rib fabric\u003c\/li\u003e\n\u003cli\u003eCrew neck, rib detail neckline\u003c\/li\u003e\n\u003cli\u003eSlim fit\u003c\/li\u003e\n\u003cli\u003eVersatile style for day-to-night wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFabrication: 93% cotton, 7% spandex\u003c\/p\u003e\n\u003cp\u003eCare: Cold machine wash with like colours using mild detergent. Do not leave rolled up while wet. Avoid rough surfaces. Do not bleach, soak, rub or spot clean. Do not tumble dry. Do not dry clean\u003c\/p\u003e","brand":"Primi","offers":[{"title":"Chocolate \/ 2XS","offer_id":47244177113313,"sku":"CARINA-LS-CHOC-2XS","price":69.95,"currency_code":"AUD","in_stock":false},{"title":"Chocolate \/ XS","offer_id":47244177146081,"sku":"CARINA-LS-CHOC-XS","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Chocolate \/ S","offer_id":47244177178849,"sku":"CARINA-LS-CHOC-S","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Chocolate \/ M","offer_id":47244177211617,"sku":"CARINA-LS-CHOC-M","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Chocolate \/ L","offer_id":47244177244385,"sku":"CARINA-LS-CHOC-L","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Chocolate \/ XL","offer_id":47244177277153,"sku":"CARINA-LS-CHOC-XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Chocolate \/ 2XL","offer_id":47244177309921,"sku":"CARINA-LS-CHOC-2XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Chocolate \/ 3XL","offer_id":47244177342689,"sku":"CARINA-LS-CHOC-3XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Chocolate \/ 4XL","offer_id":47244177375457,"sku":"CARINA-LS-CHOC-4XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Chocolate \/ 5XL","offer_id":47244177408225,"sku":"CARINA-LS-CHOC-5XL","price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/7482\/6721\/files\/WEB-PRIMI_ECOMM4_S8_00895.jpg?v=1779858955"},{"product_id":"carina-classic-long-sleeve-optic-white","title":"Carina Classic Long Sleeve Optic White","description":"\u003cp data-end=\"367\" data-start=\"103\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe Carina Classic Long Sleeve Top in Optic White is a clean white base designed to anchor your wardrobe. Made from our sellout signature rib fabric, it’s soft with the right amount of stretch, holding its shape wear after wear.\u003c\/p\u003e\n\u003cp data-end=\"367\" data-start=\"103\"\u003e\u003cmeta charset=\"utf-8\"\u003eCut in a slim fit with a classic crew neckline, it’s an easy piece to style on its own or layer under everything.\u003c\/p\u003e\n\u003cp data-end=\"669\" data-start=\"652\"\u003eDetails:\u003c\/p\u003e\n\u003cul data-end=\"956\" data-start=\"671\"\u003e\n\u003cli data-end=\"739\" data-start=\"671\"\u003eCut from our signature rib fabric\u003c\/li\u003e\n\u003cli data-end=\"791\" data-start=\"740\"\u003eCrew neckline\u003c\/li\u003e\n\u003cli data-end=\"836\" data-start=\"792\"\u003eSlim fit design \u003c\/li\u003e\n\u003cli data-end=\"898\" data-start=\"837\"\u003eIdeal for layering or wearing on its own, from day to night\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFabrication: 93% cotton, 7% spandex\u003c\/p\u003e\n\u003cp\u003eCare: Cold machine wash with like colours using mild detergent. Do not leave rolled up while wet. Avoid rough surfaces. Do not bleach, soak, rub or spot clean. Do not tumble dry. Do not dry clean\u003c\/p\u003e","brand":"Primi","offers":[{"title":"Optic White \/ 2XS","offer_id":47894321627361,"sku":"CARINA-LS-OPTWHT-2XS","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Optic White \/ XS","offer_id":47894321660129,"sku":"CARINA-LS-OPTWHT-XS","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Optic White \/ S","offer_id":47894321692897,"sku":"CARINA-LS-OPTWHT-S","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Optic White \/ M","offer_id":47894321725665,"sku":"CARINA-LS-OPTWHT-M","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Optic White \/ L","offer_id":47894321758433,"sku":"CARINA-LS-OPTWHT-L","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Optic White \/ XL","offer_id":47894321791201,"sku":"CARINA-LS-OPTWHT-XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Optic White \/ 2XL","offer_id":47894321823969,"sku":"CARINA-LS-OPTWHT-2XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Optic White \/ 3XL","offer_id":47894321856737,"sku":"CARINA-LS-OPTWHT-3XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Optic White \/ 4XL","offer_id":47894321889505,"sku":"CARINA-LS-OPTWHT-4XL","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Optic White \/ 5XL","offer_id":47894321922273,"sku":"CARINA-LS-OPTWHT-5XL","price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/7482\/6721\/files\/WEB-PRIMI_ECOMM5_LOOK36_02233.jpg?v=1785639318"},{"product_id":"carina-classic-long-sleeve-stone-blue","title":"Carina Classic Long Sleeve Stone Blue","description":"\u003cp data-start=\"0\" data-end=\"328\"\u003eThe Carina Classic Long Sleeve Top in Stone Blue taps into this season’s tonal winter palette, offering a refined, elevated neutral you’ll reach for on repeat. 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Cut close to the body in our cotton-based signature rib fabric, this figure-hugging long sleeve skims without clinging and holds its shape wash after wash. Breathable, soft and substantial without ever feeling heavy, the Carina is the women's fitted long sleeve top you'll buy in one colour and come back for more. Structured enough to elevate jeans, polished enough to layer under a blazer, and comfortable enough to wear all day. 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